StingTV is the rebelious daughter company of veteran Israeli broadcaster Yes. The new company is targeting a digital-native audience with TVOIP service and a flexible pricing plans, a new concept in the Israeli market. We helped StingTV find their unique voice in the digital realm. Beginning with setting a different, memorable, visual language - with just the right amount of surrealism - and then applying it to a wide variety of touchpoints - marketing websites, onboarding and self service platforms, on-screen animations and many more.